Why Internet search engine marketing?
If you were to launch a website today, it would be one amongst billions of websites already online and whatever you might be selling, chances are, it would one amongst tens of thousands of similar sites already in existence. Sounds hopeless? The good news is that most of your competitors simply set up a website and leave it at that because they either have a brick and mortar business setup and rely on the website to provide additional business or simply have a website because it’s the ‘in thing’ to do. Internet search engine marketing is therefore essential to beat your competition and making your website count. This article will show you how.
How does a search engine work?
To understand Internet search engine marketing, we need to understand how a search engine works. First off, a search engine sends small automated software to any website that has been ‘submitted’ to it. This software indexes (or catalogues) the website, reads and stores the list of keywords used in the website as well as the number of times each keyword has been used. It also does some other tests based on which, the search engine will either accept or reject the website.
Now let us assume that a prospective customer is searching for “customized Sports Shoes”. The search engine reads its index for two things – (i) how times the word “customized Sports Shoes” has been used by all websites, (ii) how many websites have used the keyword. The search engine then precedes to list out the sites in order of keyword density i.e. the website that has used the keyword the highest number of times will be listed first and so on. Of course, this is an ultra-simplified version of what actually happens, but broadly, that is how a search engine works.
Why do you need Internet search engine marketing?
In a single word – competition! You need Internet search engine marketing to beat the competition by ensuring your website is listed within the first five pages. Any website that is listed beyond the fifth page stands little chance of having any business from search engines.
Internet search engine marketing uses various techniques to promote ‘visibility’ of the website by enhancing its search engine rank so that the website is listed with the first five pages of the search engine result. You can also aim for pole position but the Internet search engine marketing costs would be quite prohibitive.
There are two forms of Internet search engine marketing
One form of Internet search engine marketing is to target the search engine itself and the other form of Internet search engine marketing is to use keywords to devise Paid Internet search engine marketing campaigns.
In the former, the website is improved by strategically using or enhancing the use of keywords so that the website receives a higher ranking and appears within the first five pages of the search engine results and as near to the top as possible. In the latter case, Internet search engine marketing makes use of keyword triggered paid advertisements to ensure visibility of the website.